There's something magical and mysterious, a secret alchemy that's established between the director and the actors on the set. A subtle and evanescent but tangible link, along which powerful energies flow. It's a moment of sincerity and fragility, of exchange and communion between the director and his interpreters, during which anything can happen. "The king is naked" and it's in that moment that what has been thought and imagined on the written page takes shape in front of the camera becoming reality and dream, pain and joy, stasis and action, death and life. In that moment the movie becomes flesh in the actors' body through the director's eye and his vision, shaping itself in voices and silences. It's a growin' path, made of experimentation, fine-tuned work after work, in search of his own voice.

It's from a spark, even simple and few lines long, that everything starts. News briefly heard on TV, a whispered phrase in a crowded bus or read on a book. Or, simply, an intuition germinated in an indefinite place accessed through a secret little door, from which the characters now timidly now overwhelmingly look out. So the plot takes shape, develops by images and dialogues, through real or fantastic places. It's the kingdom where everything is possible, inhabited by serious businessmen, lost lovers, broken hearts, scary monsters hidden in the darkest depths of our soul, dancing unicorns, spotless heroes or just ordinary men who live their lives like the rest of us.

The heart of Cinema and of any other audiovisual product is handcrafted: no matter how you may have previously planned the shooting in every aspect, it's a work that takes shape on the set, being molded from clay like a statue and then generated during the editing. It's a real artistic forge in which each crew's member, providing his professional skills, become a vital cog in a magnificent wonderland machine. The light, the camera, the crew, the director, the actors and a story to tell: this is all we need to create the magic. Centuries later Cinema is still that "magic lantern" which can make the fiction coming true.

From the pre-production to the production and the post-production, in any audiovisual product the director is a conductor whose greatest gift is the ability to listen.

Turning an idea, be it for a feature film, a documentary, a music video or a commercial, is an exciting adventure that draws fully from creativity's melting pot.

The directing, the cinematography, the shooting, the camera movements, the sound, the editing are the skills that a filmmaker must have to manage all the steps of an audiovisual product up to its post-production.